{"id":612,"date":"2026-06-30T14:09:51","date_gmt":"2026-06-30T17:09:51","guid":{"rendered":"https:\/\/m2o.med\/blog\/?p=612"},"modified":"2026-07-10T14:31:12","modified_gmt":"2026-07-10T17:31:12","slug":"captacao-de-pacientes-o-que-funciona-hoje","status":"publish","type":"post","link":"https:\/\/m2o.med\/blog\/captacao-de-pacientes-o-que-funciona-hoje\/","title":{"rendered":"Capta\u00e7\u00e3o de pacientes: o que funciona hoje e aproxima o m\u00e9dico do paciente"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Agenda com hor\u00e1rios ociosos, conv\u00eanios muitas vezes pagando pouco, plant\u00f5es que consomem a rotina do m\u00e9dico e falta de estrat\u00e9gias para fortalecer a divulga\u00e7\u00e3o do consult\u00f3rio&#8230; A <\/span><b>capta\u00e7\u00e3o de pacientes<\/b><span style=\"font-weight: 400;\"> virou praticamente um segundo trabalho na \u00e1rea m\u00e9dica e os especialistas nem sempre sabem qual caminho compensa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, vamos falar um pouco sobre <strong>o que funciona na <\/strong><\/span><span style=\"font-weight: 400;\"><strong>capta\u00e7\u00e3o<\/strong>, o que aproxima os m\u00e9dicos dos pacientes<\/span><span style=\"font-weight: 400;\"> e como voc\u00ea pode receber demanda qualificada sem precisar prospectar o tempo todo.<\/span><\/p>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"584\" class=\"elementor elementor-584\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d755485 e-flex e-con-boxed e-con e-parent\" data-id=\"7d755485\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_17\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ce3e7c2 e-con-full e-flex e-con e-child\" data-id=\"6ce3e7c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1807564 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1807564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">100% Online<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voc\u00ea define o valor<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e1pido, Pr\u00e1tico, Confidencial<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7836c69e elementor-widget elementor-widget-elementskit-heading\" data-id=\"7836c69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper center   ekit_heading_tablet-   ekit_heading_mobile-\"><p class=\"ekit-heading--title elementskit-section-title \"><b>m2o para m\u00e9dicos<\/b>: seja remunerado por emitir <span><span>segunda opini\u00e3o<\/span><\/span> para pacientes e colegas<\/p>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>A <strong>m2o<\/strong> conecta voc\u00ea a especialistas e pacientes de todo o Brasil. <br \/>Obtenha mais visibilidade para sua carreira e seja remunerado(a) por isso!<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36335cc0 elementor-align--mobilecenter elementor-align-center elementor-widget elementor-widget-elementskit-button\" data-id=\"36335cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m2o.med\/auth\/sign-up\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\trealizar meu cadastro como m\u00e9dico\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2><b>A d\u00favida que n\u00e3o quer calar: o que realmente atrai pacientes hoje?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para saber <\/span><b>como atrair mais pacientes<\/b><span style=\"font-weight: 400;\"> hoje em dia, precisamos come\u00e7ar entendendo o b\u00e1sico: ningu\u00e9m escolhe um m\u00e9dico s\u00f3 porque viu um an\u00fancio bonito na internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O paciente, desde sempre, procura seguran\u00e7a; um profissional que entende o seu problema, \u00e9 confi\u00e1vel e est\u00e1 verdadeiramente apto a conduzir o seu caso e tratar a doen\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, quando falamos em <\/span><b>captar pacientes<\/b><span style=\"font-weight: 400;\">, n\u00e3o podemos apenas pensar em divulga\u00e7\u00e3o de conte\u00fado nas redes.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">A presen\u00e7a digital ajuda as pessoas a encontrarem m\u00e9dicos, sim, mas n\u00e3o \u00e9 o que faz elas confiarem e contratarem o servi\u00e7o. O profissional precisa construir sua reputa\u00e7\u00e3o primeiro e fortalecer uma boa rede de relacionamento e contatos.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">A reputa\u00e7\u00e3o vem do que as pessoas encontram quando pesquisam o seu nome: avalia\u00e7\u00f5es, coment\u00e1rios, indica\u00e7\u00f5es. E a rede envolve colegas de trabalho, pacientes antigos, cl\u00ednicas parceiras e outros profissionais que confiam no seu servi\u00e7o.<\/span><\/p>\n<h2><b>Os erros que afastam o m\u00e9dico do paciente\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quando a agenda n\u00e3o fecha, a primeira coisa que o m\u00e9dico pensa \u00e9 em contratar algu\u00e9m para fazer m\u00eddias sociais, impulsionar an\u00fancios e gravar v\u00eddeos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o vamos mentir, \u00e0s vezes o contato chega atrav\u00e9s dessas iniciativas. Mas n\u00e3o no tempo em que o m\u00e9dico precisa, ou com o perfil de paciente que faz sentido para a sua pr\u00e1tica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou seja, s\u00f3 pagar algu\u00e9m e come\u00e7ar a postar v\u00eddeos e fotos no Instagram n\u00e3o \u00e9 o caminho para resolver os problemas de capta\u00e7\u00e3o. \u00c9 preciso existir uma estrat\u00e9gia para ser encontrado pelas pessoas que precisam do seu trabalho, no momento certo e com uma mensagem coerente com sua atua\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando voc\u00ea for pensar em capta\u00e7\u00e3o de clientes, olhe para o que j\u00e1 est\u00e1 sendo feito e corte aquelas iniciativas que envolvem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conte\u00fados gen\u00e9ricos, que n\u00e3o o diferenciam;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promessas comerciais que n\u00e3o combinam com a pr\u00e1tica m\u00e9dica;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00fancios sem segmenta\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfil desatualizado;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Falta de resposta r\u00e1pida aos contatos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parcerias sem crit\u00e9rio.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Foque em:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manter informa\u00e7\u00f5es atualizadas sobre sua atua\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responder contatos rapidamente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuidar da experi\u00eancia do paciente desde o primeiro contato;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortalecer uma rede de indica\u00e7\u00f5es que fa\u00e7a sentido para a sua especialidade.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m pode gostar: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/m2o.med\/blog\/teleconsulta-ou-segunda-opiniao-medica-qual-rende-mais-para-o-medico\/\">Teleconsulta ou segunda opini\u00e3o m\u00e9dica: qual rende mais para o m\u00e9dico?<\/a>\u00a0<\/span><\/p>\n<h2><b>\u201cEstou cansado de prospectar. N\u00e3o existe uma fonte de demanda que n\u00e3o dependa de prospec\u00e7\u00e3o?\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sim, existem outros meios caso voc\u00ea queira monetizar a sua experi\u00eancia sem depender de an\u00fancios ou agenda cheia: receber casos de <\/span><a href=\"https:\/\/m2o.med\/blog\/segunda-opiniao-medica-o-que-e-e-como-funciona\/\"><b>segunda opini\u00e3o m\u00e9dica<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nessa modalidade, voc\u00ea <strong>n\u00e3o precisa <\/strong><\/span><b>prospectar pacientes<\/b><span style=\"font-weight: 400;\"> diretamente. Voc\u00ea atua como um especialista emissor; ou seja, analisa os casos enviados por pacientes ou de <a href=\"https:\/\/m2o.med\/blog\/interconsulta-medica\/\">outros colegas m\u00e9dicos<\/a> para contribuir com a sua pr\u00f3pria avalia\u00e7\u00e3o t\u00e9cnica.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">A responsabilidade aqui \u00e9 <strong>emitir um parecer m\u00e9dico<\/strong>, n\u00e3o prestar consulta ou atendimento.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Esse modelo, inclusive, j\u00e1 vem sendo considerado por muitos profissionais <\/span><b>m\u00e9dicos que querem trabalhar home office<\/b><span style=\"font-weight: 400;\">, atuar no pr\u00f3prio hor\u00e1rio e ter menos carga operacional.<\/span><\/p>\n<h2><b>\u201cGostei dessa ideia! E como eu fa\u00e7o para receber esses casos?\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Na <\/span><strong><a href=\"https:\/\/m2o.med\">m2o<\/a>, a primeira plataforma de <\/strong><b>segunda opini\u00e3o m\u00e9dica<\/b><span style=\"font-weight: 400;\"> do Brasil, os m\u00e9dicos interessados podem se cadastrar como emissor de segunda opini\u00e3o para analisar casos e emitir laudos. <\/span><span style=\"font-weight: 400;\">Nela, voc\u00ea:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realiza o cadastro como m\u00e9dico emissor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recebe casos compat\u00edveis com sua especialidade;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analisa exames, laudos e informa\u00e7\u00f5es cl\u00ednicas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepara o parecer m\u00e9dico;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrega o laudo em at\u00e9 48 horas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recebe pelo servi\u00e7o prestado.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Voc\u00ea <strong>n\u00e3o precisa montar uma estrat\u00e9gia de <\/strong><\/span><b>capta\u00e7\u00e3o de pacientes<\/b><span style=\"font-weight: 400;\"> do zero para esse formato. Isso porque a plataforma organiza o fluxo e aproxima o especialista dos casos que precisam de avalia\u00e7\u00e3o.<\/span><\/p>\n<h2><b>\u201cEntendi, mas fiquei em d\u00favida. Qual caminho faz mais sentido: capta\u00e7\u00e3o de pacientes ou demanda qualificada?&#8221;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quer<strong> crescer seu consult\u00f3rio<\/strong>, construir autoridade local, <\/span><span style=\"font-weight: 400;\">se aproximar dos pacientes<\/span><span style=\"font-weight: 400;\"> e aumentar a sua agenda pr\u00f3pria, a <\/span><b>capta\u00e7\u00e3o de pacientes<\/b><span style=\"font-weight: 400;\"> continua sendo uma estrat\u00e9gia importante. E aqui vale continuar investindo em presen\u00e7a digital, reputa\u00e7\u00e3o, indica\u00e7\u00e3o e relacionamento com colegas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas isso n\u00e3o significa que voc\u00ea precisa depender apenas desse caminho. Voc\u00ea pode buscar outras fontes de demanda se a sua ideia \u00e9 gerar renda sem depender unicamente de agenda presencial ou online.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel e totalmente vi\u00e1vel voc\u00ea continuar atendendo seus pacientes e, ao mesmo tempo, atuar como emissor de <\/span><b>segunda opini\u00e3o m\u00e9dica<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2><b>m2o: capta\u00e7\u00e3o de pacientes sem prospec\u00e7\u00e3o<\/b><\/h2>\n<p><b>Captar pacientes<\/b><span style=\"font-weight: 400;\"> exige tempo, esfor\u00e7o e nem sempre o profissional m\u00e9dico consegue assumir mais essa frente sozinho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, se voc\u00ea quer transformar a sua experi\u00eancia m\u00e9dica em uma nova fonte de demanda qualificada <strong>sem <\/strong><\/span><strong>prospectar pacientes <\/strong><span style=\"font-weight: 400;\"><strong>todos os dias<\/strong>, fa\u00e7a o seu cadastro na m2o e comece a atuar como m\u00e9dico emissor de segunda opini\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A m2o conecta pacientes a m\u00e9dicos especialistas de todo pa\u00eds e voc\u00ea tamb\u00e9m pode fazer parte desse ecossistema! <a href=\"https:\/\/m2o.med\/guia-medico\">Clique aqui e conhe\u00e7a nosso Guia para m\u00e9dicos emissores de segunda opini\u00e3o na m2o<\/a>!<\/span><\/p>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"600\" class=\"elementor elementor-600\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d755485 e-flex e-con-boxed e-con e-parent\" data-id=\"7d755485\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_17\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ce3e7c2 e-con-full e-flex e-con e-child\" data-id=\"6ce3e7c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d1014 elementor-widget elementor-widget-video\" data-id=\"d3d1014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/5vAh5Nj3yII?si=JsBiA5iiNZ9Fl_59&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36335cc0 elementor-align--mobilecenter elementor-align-center elementor-widget elementor-widget-elementskit-button\" data-id=\"36335cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m2o.med\/auth\/sign-up\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\trealizar meu cadastro como m\u00e9dico\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agenda com hor\u00e1rios ociosos, conv\u00eanios muitas vezes pagando pouco, plant\u00f5es que consomem a rotina do m\u00e9dico e falta de estrat\u00e9gias para fortalecer a divulga\u00e7\u00e3o do consult\u00f3rio&#8230; A capta\u00e7\u00e3o de pacientes virou praticamente um segundo trabalho na \u00e1rea m\u00e9dica e os especialistas nem sempre sabem qual caminho compensa. Neste artigo, vamos falar um pouco sobre o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[41,23,24,4],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-segunda-opiniao","tag-captacao-de-pacientes","tag-interconsulta-medica","tag-m2o-para-medicos","tag-segunda-opiniao-medica","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capta\u00e7\u00e3o de pacientes para m\u00e9dicos: o que funciona hoje?<\/title>\n<meta name=\"description\" content=\"Capta\u00e7\u00e3o de pacientes exige tempo. 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